Core Insights - The launch of Get Blue™ aims to enhance access to safe water and sanitation globally by leveraging business leadership, consumer engagement, and capital to support Water.org's solutions [1][3][5] Group 1: Initiative Overview - Get Blue is a long-term platform that encourages companies to treat water as a critical business issue, promoting sustained investment in solutions that provide access to safe water [3][5] - The initiative is backed by major companies including Gap Inc., Amazon, Starbucks, and Ecolab, which are collaborating to address the global water crisis [1][4][11] Group 2: Current Water Crisis Statistics - Approximately 2.1 billion people lack access to safe water, and 3.4 billion lack access to safe sanitation, highlighting the urgent need for initiatives like Get Blue [2][6] Group 3: Corporate Commitment - Gap Inc. emphasizes the importance of addressing the water access gap, stating that the initiative unites influential brands to create a positive impact [4][12] - Amazon has committed to responsible water stewardship, with over 40 water replenishment projects expected to return 18 billion liters of water annually [10][12] Group 4: Water.org's Impact - Water.org has already reached 85 million people with access to safe water and sanitation, aiming to reach 200 million by 2030 through initiatives like Get Blue [6][15] - The organization utilizes solutions such as WaterCredit to provide affordable loans for families to access safe water [6][15] Group 5: Future Plans and Collaborations - The initiative plans to launch consumer and commercial activations later in 2026, showcasing cross-sector collaboration across various industries [8][10] - Water.org invites companies from different sectors to join the Get Blue initiative to collectively tackle the water crisis [13][14]