Core Insights - Globant has launched Globant FUSION, a suite of AI Agents aimed at enhancing full-funnel marketing, communications, and advertising, presented at the Cannes Lions International Festival of Creativity [1][2] - The FUSION suite integrates Globant GUT's creative capabilities with Globant Enterprise AI, focusing on solving real-world marketing challenges and improving measurable business outcomes [2][3] Product Features - Globant FUSION is designed to streamline the entire marketing funnel, from strategic planning to campaign optimization, by merging human creativity with AI efficiency [5] - The suite includes various AI Agents that automate tasks such as digital ad production, content creation, image generation, video production, and landing page development, all tailored to brand specifications [6][5] - Key performance metrics reported include a 23% improvement in click-through rates (CTR), four times the number of assets created, six times faster adaptations, and a threefold reduction in production time [6] Business Model - The FUSION suite operates on a subscription-based AI Pods model, allowing marketing teams to scale AI services based on actual demand, ensuring faster execution and tangible AI savings [4][5] - This model emphasizes flexibility and productivity, enabling organizations to adapt to evolving business needs while unlocking measurable outcomes [5] Strategic Positioning - Globant GUT aims to transform marketing through intelligent technology and human insight, focusing on delivering personalized experiences that drive growth and value [7] - The company positions itself as a leader in AI services, having been recognized as a Worldwide Leader in AI Services and CX Improvement Services by IDC MarketScape [8][10]