GoPro AI Training program
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GoPro Subscribers Contribute Over 300,000 Hours of Video Content for AI Data Licensing
Prnewswire· 2025-12-11 14:00
Core Insights - GoPro has expanded its AI Training program due to strong subscriber engagement, with over 300,000 hours of video content contributed, more than doubling since Q3 [1][3][4] - The program allows U.S. subscribers to monetize their GoPro cloud-based video content by licensing it for AI model training, with subscribers earning 50% of the expected license revenue [2][4] Subscriber Engagement - The AI Training program was initially launched in August 2025 as an invitation-only initiative for a few thousand U.S. subscribers [4] - As of the last earnings call, GoPro had over 2.42 million subscribers and more than 13 million hours of content stored in the GoPro cloud [3] Future Prospects - GoPro anticipates further growth in the AI Training program as it negotiates third-party licensing deals [3][4] - The company views the program as a significant opportunity for both subscribers and itself, reflecting positive engagement since its launch [4]