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Escalade Announces Acquisition of Gold Tip, a Leading Archery Brand, from Revelyst
Prnewswireยท 2025-09-29 10:00
Core Viewpoint - Escalade, Inc. has announced the acquisition of Gold Tip and Bee Stinger brands from Revelyst Inc., enhancing its position in the archery market and expanding its product offerings in precision carbon arrows and premium stabilizers [1][2][3]. Company Overview - Escalade, Inc. is a leader in archery, sporting goods, and indoor/outdoor recreation equipment, founded in 1922 and headquartered in Evansville, Indiana [5]. - The company has a diverse portfolio of brands, including Bear Archery, Trophy Ridge, and Cajun Bowfishing, and aims to connect families and friends through recreational activities [5]. Acquisition Details - The acquisition of Gold Tip, a manufacturer known for its innovative carbon arrows, and Bee Stinger, a producer of premium bow stabilizers, is seen as a strategic move to strengthen Escalade's market position in archery [1][2]. - Escalade's CEO, Armin Boehm, emphasized the commitment to invest in these brands to accelerate product innovation and build on their past successes [2][4]. Strategic Importance - The addition of Gold Tip and Bee Stinger aligns with Escalade's long-term strategy to enhance its offerings in the archery and bowhunting markets, which are considered a strategic priority for the company [2][4]. - Eric Nyman, CEO of Revelyst, noted that the sale allows Revelyst to focus on its key categories while ensuring that Gold Tip and Bee Stinger are in capable hands with Escalade [3]. Market Position - The acquisition is expected to provide Escalade with a complete and market-leading range of archery products, thereby improving service to dealers, distributors, and retailers [4].