Core Insights - The recent new housing projects are characterized by high-quality designs, advanced amenities, and luxurious features, appealing to affluent buyers [1][2] - However, the focus on extravagant hardware and technology often overshadows essential living needs, such as safety, maintenance, and practical community services [2][3] - The market is shifting from a supply-driven model to one that prioritizes user experience and practical living conditions, indicating a need for developers to adapt their strategies [3][4] Group 1: Housing Quality and Features - New housing projects are being marketed as "good houses" with features like high ceilings, dual balconies, and high-quality materials, resembling luxury hotel standards [1][2] - Common characteristics include high usable area ratios, with some projects achieving a ratio of 160%, and comprehensive community amenities [1] Group 2: Market Dynamics and Consumer Preferences - The current market shows a decline in sales, with a reported new launch absorption rate of 38% in September across 30 major cities, indicating a shift in consumer preferences towards price and practical features [3] - Buyers are increasingly prioritizing essential services and experiences over superficial luxury, leading to a demand for reliable maintenance, safety, and community facilities [3][4] Group 3: Recommendations for Developers - Developers are encouraged to focus on creating a holistic living experience by integrating essential community services such as markets and childcare facilities, rather than solely emphasizing luxury features [4] - A shift towards a service-oriented model, akin to a "4S shop" for housing, is recommended to provide comprehensive support throughout the homeownership lifecycle [4]