Group 1 - Google has introduced new advertising tools at its "Think Week" event, aimed at enhancing holiday marketing strategies for brands [1] - The company is expanding its testing of Search and Shopping ads within AI overviews, providing a dedicated element for ads in AI-generated results [2] - The new "Sponsored" breakout will appear within AI-generated answers, allowing brands to link directly to relevant services, such as plumbing in home renovation queries [2][3] Group 2 - The rise of AI-generated answers is leading to fewer referral clicks, making the new ad options valuable for maintaining brand awareness [3] - Google is developing text guidelines to help create brand-safe creative assets, which will be available in AI Max and Performance Max campaigns [4] - New AI-powered content generation tools in the Google Ads app's "Asset Studio" will facilitate the creation of product images and videos, ensuring brand consistency [5]