Core Insights - NIQ has achieved certification as a Google Meridian partner, enhancing its position in media outcomes measurement and enabling the use of Google's open-source marketing mix models for advertisers [1][2]. Group 1: Certification and Collaboration - The certification allows NIQ to provide transparent and actionable outcome measurement solutions, helping advertisers evaluate and optimize their marketing investments globally [1][4]. - NIQ is part of a select group of certified partners collaborating with Google to advance outcome measurement standards and introduce innovations that complement NIQ's proprietary marketing mix model [2][4]. Group 2: Innovations in Measurement - New innovations from the Meridian partnership include enhancements in search measurement by accounting for organic search volume and improved video Reach & Frequency measurement, making media impact measurement more comprehensive [3][4]. - These innovations aim to help advertisers optimize future investments to maximize real-world outcomes [3]. Group 3: Company Overview - NIQ is a leading consumer intelligence company with a global reach spanning over 90 countries, covering approximately 85% of the world's population and over $7.2 trillion in global consumer spending [5]. - The company delivers comprehensive consumer insights through advanced analytics and state-of-the-art platforms, providing a holistic view of consumer buying behavior [5].