Core Viewpoint - Diageo is exploring options for its business in China, including its majority stake in Sichuan Swellfun Co, and has engaged Goldman Sachs and UBS for asset review [1] Group 1: Business Operations in China - Diageo's principal activities in Greater China include distilling, warehousing, and marketing of Chinese whisky and white spirits, with ownership of one distillery and a 63% stake in Sichuan Swellfun Co [2] - In the last financial year ending June 30, Diageo reported an 8.4% organic increase in sales volumes in Greater China, although net sales fell by 9% organically [2] Group 2: Market Challenges - The company cited "challenging economic conditions" in its annual report, leading to a portfolio shift towards white spirits and lower-aged malts, which improved volumes but resulted in a negative price/mix [3] - Diageo's white spirits business faced reduced consumption occasions in the baijiu market after a year of strong double-digit growth [3] Group 3: Financial Adjustments and Disposals - In November, Diageo lowered its sales and profit forecasts due to pressures in the Chinese white spirits market and a soft consumer environment in the US [4] - Recent disposals include the sale of its stake in Guinness Ghana Breweries and Cacique rum, with plans to save around $500 million in costs over the next three years [5] Group 4: Leadership Changes - Sir Dave Lewis, a former Tesco and Unilever executive, became Diageo's CEO on January 1, succeeding Debra Crew [6]

Core Viewpoint - Diageo is selling its majority stakes in two Kenyan drinks businesses to Asahi for approximately $2.3 billion, aligning with its strategy of divesting noncore assets to strengthen its balance sheet [1][3]. Group 1: Transaction Details - Diageo will sell its 65% shareholding in East African Breweries (EABL) and its roughly 54% stake in distiller UDVK to Asahi [1]. - The estimated net proceeds of around $2.3 billion will be after tax and transaction costs, giving EABL an enterprise value of $4.8 billion [2]. - The transaction is expected to be completed in the second half of next year and includes agreements for EABL to produce certain Diageo spirits, such as Smirnoff and Captain Morgan rum [2]. Group 2: Strategic Implications - The disposals are part of Diageo's strategy for selective disposals of noncore assets, aimed at strengthening the balance sheet and supporting its commitment to de-lever [3]. - Diageo's interim Chief Executive, Nik Jhangiani, stated that this transaction provides significant value for shareholders and accelerates the commitment to strengthen the balance sheet [3]. - Jhangiani expressed excitement about partnering with Asahi through the licensing of Diageo brands in the region going forward [4].