Group 1 - The Ministry of Tourism of the Republic of Indonesia is preparing to enhance the country's position in the global luxury travel market by participating in the International Luxury Travel Market (ILTM) in Cannes from December 1 to 4, 2025 [1][8] - ILTM Cannes will host over 2,200 luxury travel buyers from 85 countries, aiming to increase Indonesia's international brand visibility and strengthen partnerships [1][2] - Indonesia's participation is part of a broader strategy to position the country as a premium destination offering exclusive and meaningful travel experiences to discerning travelers worldwide [5] Group 2 - Indonesia has gained global recognition in the luxury sector, with 33 Indonesian hotels receiving Michelin keys in 2025 and several establishments recognized in the Tatler Best Awards 2025 [2] - During ILTM Cannes 2025, Indonesia plans to showcase high-end offerings, including maritime destinations, wellness retreats, fine dining, yachts, private travel, and bespoke tourism services [3] - The Ministry's global branding campaign, "Go Beyond Ordinary," aims to position Indonesia not only as a destination of extraordinary natural beauty but also as a culturally rich and emotionally engaging travel experience [4]

Core Insights - Indonesia's Ministry of Tourism is set to enhance the country's position in the global luxury travel market through participation in the International Luxury Travel Market (ILTM) in Cannes from December 1 to 4, 2025 [1][8] - The event will host over 2,200 global luxury travel buyers from 85 countries, aiming to increase Indonesia's international visibility and strengthen its status as a premier destination for affluent travelers [1][2] Group 1: Achievements and Recognition - Indonesia has increased its global recognition in the luxury sector, with 33 hotels awarded the Michelin Keys 2025 and several establishments listed among the top 100 hotels in the Asia-Pacific region by the Tatler Best Awards 2025 [2] - These accolades highlight Indonesia's dynamic appeal as a world-class destination for luxury accommodations, fine dining, and high-end hospitality [2] Group 2: Strategic Initiatives at ILTM - More than 100 pre-scheduled business meetings with global decision-makers are planned, where Indonesia will showcase curated premium offerings, including beach destinations, wellness retreats, fine dining, yachts, private travel, and tailored tourism services [3] - The Ministry has partnered with three Indonesian luxury brands: Celestia (yachts), Samabe Bali Suites and Villas (accommodations), and One Eleven Resorts Bali (accommodations) for this event [3] Group 3: Marketing Campaign - All activities at ILTM Cannes support the global marketing campaign "Go Beyond Ordinary," positioning Indonesia not only as a destination of extraordinary natural beauty but also as a deeply emotional journey enriched by culinary wealth, cultural warmth, and serene landscapes [4] - The participation in ILTM is part of a broader strategy to position Indonesia as a premium destination offering exclusive, authentic, and meaningful travel experiences for discerning travelers worldwide [5]