Grand Slam Adams

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Samuel Adams and Boston Red Sox Toast to Ten More Years of Partnership
GlobeNewswire News Roomยท 2025-07-11 13:02
Core Insights - Samuel Adams has renewed its multiyear partnership with the Boston Red Sox, remaining the team's Official Beer for the next decade, which began in 2018 [1][3] - The partnership will also include other Boston Beer brands such as Angry Orchard, Truly, and Twisted Tea [1] - The collaboration emphasizes the deep roots of both brands in Boston and their commitment to enhancing the fan experience at Fenway Park [3] Company Overview - Samuel Adams is a leading independent American craft brewer, founded in 1984, known for its flagship Boston Lager and its role in the craft beer revolution [6][7] - The Boston Beer Company, which owns Samuel Adams, has expanded its portfolio to include hard cider, hard seltzer, and hard tea, with a focus on innovation and quality [8] - The company has a philanthropic program called Brewing the American Dream, aimed at supporting entrepreneurs and fellow brewers [6] Partnership Details - The Sam Deck in right field at Fenway Park remains a popular destination for fans, with over 275,000 pints of Sam Adams served [2] - The partnership will feature special events, including watch parties at the Downtown Boston Taproom and Boston Brewery, and the introduction of a new beer, Grand Slam Adams, for the Sox season [3][4] - Samuel Adams has a history of community involvement, including being the official beer of the Boston Marathon and supporting local charities [4]