Core Insights - Life Time has announced a partnership with Kiehl's to enhance member wellness experiences through the introduction of Kiehl's skincare products in its athletic country clubs in Manhattan and Brooklyn [1][2][4] Company Overview - Life Time operates 180 athletic country clubs across the United States and Canada, focusing on healthy living and wellness for individuals aged 90 days to over 90 years [9] - Kiehl's, a brand under L'Oréal USA, has a rich history as an apothecary founded in 1851, known for its effective skincare products developed through extensive research and customer feedback [10] Product Offerings - Members at Life Time will have exclusive access to Kiehl's popular products, including Amino Acid Shampoo, Form 133 Conditioner, Grapefruit Body Wash, and Crème de Corps, specifically selected for their effectiveness in pre- and post-workout routines [4][5] - The Kiehl's products will be available in dressing rooms and club showers, providing members with a moment of indulgence as part of their wellness routine [4] Marketing and Promotion - Kiehl's will implement various marketing initiatives to increase awareness, including features in Life Time's Experience Life Magazine, in-club digital assets, and member communications [7] Wellness Focus - The partnership aims to elevate the overall wellness experience, aligning with Life Time's commitment to providing immersive experiences that support members' healthy lifestyles [5][6] - Life Time's 2025 wellness survey indicated that over 80% of respondents dedicate several days a week to self-care activities [5]