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Brightstar Lottery Signs Multi-Year Agreement with Avanti Press for Exclusive Licensing Rights to Develop Omnichannel Lottery Games
Prnewswire· 2025-10-22 10:45
Core Insights - Brightstar Lottery PLC has signed a five-year exclusive licensing agreement with Avanti Licensing, Inc. to develop and distribute omnichannel lottery games based on Avanti's humorous greeting cards [1] - The partnership aims to leverage Avanti's extensive image library and Brightstar's game design expertise to create engaging lottery experiences [1] Company Overview - Brightstar Lottery PLC (NYSE: BRSL) is a global leader in the lottery industry, known for its secure technology and comprehensive solutions [3] - The company employs approximately 6,000 people and is recognized for its integrity and responsibility in lottery operations [3] Partnership Details - Avanti Licensing, Inc. is known for its character-driven greeting cards and has a global presence, with products translated into over 12 languages [1] - The collaboration will focus on creating instant tickets, innovative draw-based games, and engaging eInstant games that reflect Avanti's trademark humor [1]
Brightstar Lottery Signs Multi-Year Agreement with Avanti Press for Exclusive Licensing Rights to Develop Omnichannel Lottery Games
Prnewswire· 2025-10-22 10:45
Core Insights - Brightstar Lottery PLC has signed a five-year exclusive licensing agreement with Avanti Licensing, Inc. to develop and distribute omnichannel lottery games based on Avanti's humorous greeting cards [1] - The partnership aims to leverage Avanti's extensive image library and Brightstar's game design expertise to create engaging lottery experiences [1] Company Overview - Brightstar Lottery PLC (NYSE: BRSL) is a global leader in the lottery industry, known for its secure technology and comprehensive solutions [3] - The company employs approximately 6,000 people and is recognized for its integrity and responsibility in lottery operations [3] Partnership Details - Avanti Licensing, Inc. is known for its character-driven greeting cards and has a global presence, with products translated into over 12 languages [1] - The collaboration will focus on creating instant tickets, innovative draw-based games, and engaging eInstant games that reflect Avanti's trademark humor [1]
Card Factory could boost online presence by revitalising Funkypigeon’s proposition
Yahoo Finance· 2025-09-11 10:21
Core Insights - Card Factory has a strategic opportunity to enhance its online presence through the acquisition of Funkypigeon, which has strong brand recognition and a loyal customer base, unlike its previous venture, Getting Personal [1] - The online stationery and greeting cards market is projected to grow, presenting a chance for both Funkypigeon and Card Factory to increase market share if operational issues are resolved [1] Group 1: Funkypigeon's Performance - Funkypigeon experienced a modest 1.5% compound annual growth rate (CAGR) from 2019 to 2024, which is significantly lower than the online market's CAGR of 6.3% and Moonpig's impressive 17% [2] - Delivery issues have been a major concern for Funkypigeon, with consumer reviews indicating frequent delays in order arrivals, which negatively impacts brand trust and market share [2] Group 2: Operational Strengths of Card Factory - Card Factory's robust manufacturing and distribution infrastructure can facilitate improvements for Funkypigeon, leveraging operational synergies to reduce costs and enhance delivery speed [3] - As the leading greetings card retailer in the UK, Card Factory has the market share and scale necessary to support Funkypigeon's growth and improve its online positioning [3] Group 3: Need for Product Innovation - Card Factory must focus on innovating Funkypigeon's product offerings to capture market share, as competitor Moonpig's 10% revenue growth was attributed to investments in personalization technology [4] - The product range is crucial for UK greeting card shoppers, with 88.7% rating it as highly important, indicating that innovation in this area can significantly enhance customer engagement [4]