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Grubhub parent acquires restaurant rewards app Claim
Yahoo Finance· 2026-01-20 10:41
Core Insights - Grubhub, under the ownership of Wonder, has significantly expanded its restaurant partnerships, now collaborating with over 400,000 U.S. operators as of 2025 [3] - The company is launching an integrated product that allows customers to discover new restaurants and offers for dine-in and pickup, moving beyond just delivery services [4] - Grubhub has acquired Claim, a restaurant rewards app that enables consumers to earn cashback rewards and create promotions, which will enhance traffic for restaurants [6] Company Developments - Grubhub's acquisition of Claim aims to leverage its scale to enhance the rewards program, allowing restaurants to attract high-value customers and track campaign performance through a dashboard [5] - The Claim app will initially be available to Grubhub merchants in New York, with a national rollout planned for later this year [6] - The integration of Claim's technology into Grubhub's platform will streamline the process for restaurants to set up promotions [5] Industry Trends - Competitors like DoorDash and Uber Eats are also enhancing their offerings to boost dine-in traffic, indicating a trend towards integrated dining solutions in the food delivery industry [6]