Core Insights - Olo has acquired Spendgo, a loyalty and guest engagement platform, and is launching Olo Loyalty to integrate these capabilities into its existing suite of restaurant technology solutions [1][3] Group 1: Acquisition and Integration - The acquisition aims to provide restaurant operators with a single platform for managing customer interactions, combining loyalty capabilities with ordering, payment, guest data, and marketing tools [1][2] - Olo reports that approximately 65% of locations using its system already have some form of loyalty program, indicating a strong demand for built-in loyalty options [2] Group 2: Features and Benefits - The integrated setup will automatically update customer profiles with each interaction, enhancing visibility into the impact of loyalty schemes on customer behavior and revenue [3] - Olo Loyalty will allow restaurant brands to create unified customer profiles and run personalized offers and communications from sign-up to redemption [2][3] Group 3: Leadership and Market Position - Spendgo currently supports over 120 restaurant brands, including notable names like Cold Stone Creamery and Captain D's, with its leadership team transitioning to Olo to further develop the loyalty product [5][6] - Olo's CEO, Noah Glass, emphasized that the integration of loyalty with Olo's solutions provides a competitive advantage through cleaner data and personalized guest interactions [4]