HEINZ Ketchup

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Kraft Heinz & Uber Eats Team Up to Roll Out HEINZ Verified Program
ZACKSยท 2025-05-16 15:31
Group 1: Partnership and Program Launch - The Kraft Heinz Company (KHC) is collaborating with Uber Eats to launch the HEINZ Verified program, aimed at promoting restaurants that serve HEINZ products in major cities [1][4] - The program is designed to help consumers easily locate restaurants offering HEINZ Ketchup, which is favored by over 84% of diners [1] Group 2: Consumer Offers and Restaurant Support - Uber Eats users can receive a $5 discount on orders of $30 or more from HEINZ Verified restaurants, enhancing visibility for these locations [2] - Participating restaurants will receive exclusive support from Kraft Heinz, including consumer insights, free product samples, and marketing assistance to strengthen customer connections [3] Group 3: Business Strategy and Performance - KHC's Away From Home business unit is driving growth through the HEINZ Verified initiative, which aims to enhance dining experiences and support local communities [4][5] - Kraft Heinz has been implementing effective pricing strategies, with a 0.9 percentage point year-over-year increase in pricing in Q1 2025, primarily due to higher input costs [9] - Despite strategic initiatives, KHC has faced weak volume performance, with a 5.6 percentage point decline in volume/mix in Q1 2025 compared to the previous year [11] Group 4: Stock Performance - KHC shares have decreased by 6.7% over the past month, compared to a 3.5% decline in the industry [12]