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NIO's firefly brand taps HERE Technologies to power smart, connected EV journeys
GlobeNewswire News Roomยท 2025-07-08 03:00
Collaboration Overview - HERE Technologies collaborates with NIO's new sub-brand firefly to provide high-quality map data and location services aimed at enhancing the safety and efficiency of electric vehicles (EVs) and advanced driver assistance systems (ADAS) [1][2] - The partnership focuses on improving the overall driving experience for firefly's intelligent EVs, utilizing HERE's global maps and speed limit data to support Intelligent Speed Assistance (ISA) requirements in the European Union [2][6] firefly Brand Introduction - firefly is designed to bring premium EV technology to a wider audience, emphasizing urban mobility, smart connectivity, and safety [2][7] - The brand aims to expand NIO's portfolio and drive growth efficiently, with its first model set to launch in China in April 2025 before entering global markets [7] NIO's Market Performance - NIO delivered over 42,094 vehicles in Q1 2025, reflecting a 40.1% year-on-year increase from Q1 2024, showcasing its strong presence in both China and Europe [4] - The launch of firefly is expected to accelerate NIO's momentum in the intelligent electric mobility sector, targeting a new segment of EV consumers [4] HERE Technologies' Role - HERE Technologies supports NIO in expanding its ecosystem with firefly, providing AI-powered location intelligence solutions that meet international safety and regulatory standards [5] - The partnership with Telenav Inc. enhances firefly's digital cockpit and navigation experiences, including real-time traffic insights for a software-defined vehicle experience [3][6] NIO's Technological Advancements - NIO has filed for and obtained over 9,500 patents, demonstrating its commitment to research and development in core technologies [9] - The company has developed NIO Full Stack, encompassing 12 technology domains, further solidifying its position in the global premium smart electric vehicle market [9]