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优哩哩(YULILY)黄金时段登陆安徽卫视:开启美好商业新征程
Jin Tou Wang· 2025-07-18 08:59
Core Viewpoint - The advertisement of Youli Li on Anhui TV during the prime time of 11:00 - 12:00 in 2025 represents a significant milestone for the brand, highlighting its strategic marketing efforts and potential commercial value [1][6] Group 1: Unique Value of Anhui TV - Anhui TV holds a prominent position among provincial satellite channels in China, with a large and stable audience base, particularly appealing to family viewers and younger demographics [2] - The prime time slot of 11:00 - 12:00 is strategically chosen as it coincides with viewers preparing lunch, leading to higher attention and better advertisement reception [2] Group 2: Strategic Considerations for Youli Li - Youli Li's decision to advertise on Anhui TV aligns with its target demographic, particularly family consumers and young individuals seeking quality products [3] - The company operates as a global short video e-commerce platform, utilizing an S2K2C model to facilitate cross-border transactions and service enhancements, ensuring transparency in profit distribution [3][4] Group 3: Comprehensive Marketing Strategy - Youli Li's marketing strategy is multi-faceted, involving advertisements on various channels including CCTV and other provincial stations, as well as outdoor and online social media campaigns [5] - The collaboration with Anhui TV is expected to enhance brand recognition and market penetration, particularly in regions covered by the channel, thereby attracting potential customers and partners [5] Group 4: Future Development and Brand Positioning - The advertisement on Anhui TV marks a crucial step in Youli Li's brand development, aiming to establish itself as a leading player in the cross-border e-commerce sector [6]