Core Insights - Hormel Foods Corporation has been recognized in Fast Company's 2025 Brands That Matter list, highlighting its cultural resonance and meaningful audience engagement [1] Company Overview - Hormel Foods Corporation is a global branded food company based in Austin, Minnesota, with approximately $12 billion in annual revenue [1] - The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, and has received various accolades for corporate responsibility and community service [1] Marketing Campaign - The recognition was earned through Hormel's multi-brand, multi-channel "Here for the Snacks" Big Game campaign, which emphasized the importance of snacking during game day [1] - The campaign featured a lineup of popular brands including HORMEL® pepperoni, HERDEZ®, WHOLLY®, PLANTERS®, HORMEL® Chili, and Hormel Gatherings® [1] - The campaign successfully connected with consumers, demonstrating that for many fans, the food is as significant as the game itself [1] Industry Recognition - Fast Company editor-in-chief Brendan Vaughan praised the honorees for their dedication and ingenuity in building authentic audience relationships through culturally resonant work [1]