Core Viewpoint - Dividend Kings, particularly Colgate-Palmolive, may not provide multibagger returns but offer stability and passive income, making them attractive during market volatility [1][2][3]. Company Overview - Colgate-Palmolive has achieved total returns of 12% annually since 1990, becoming a 55-bagger over that period, and is recognized as a consumer goods leader [5]. - The company holds the global market share leader position in several categories, including toothpaste, manual toothbrushes, pet nutrition at vet clinics, and liquid hand soap [5][9]. - Colgate also ranks No. 2 in mouthwash, bar soap, liquid fabric softeners, and hand dishwashing liquids, showcasing its strong market presence [6]. Brand Strength - Colgate-Palmolive's brand portfolio includes well-known labels such as Hill's pet food, Softsoap, Irish Spring, Hello, Tom's, Ajax, and Fabuloso, contributing to its competitive edge [8]. - The company's products are essential and involve repeat purchases, which enhances its stability and justifies its 61 consecutive years of dividend increases [9]. Innovation and Strategy - Colgate-Palmolive focuses on niche tuck-in acquisitions and product reinvention rather than large-scale acquisitions or diversifying into unrelated categories, demonstrating a strategic approach to growth [10].