Core Insights - Tilray Brands, Inc. has launched the Ultimate 2025 Holiday Drink Gift Guide, featuring a curated selection of craft beers, premium spirits, ready-to-drink cocktails, and hemp-derived beverages aimed at enhancing holiday gatherings across North America [1][3] Beverage Portfolio Highlights - The guide includes holiday-exclusive releases and best-selling favorites, showcasing premium spirits like Breckenridge Whiskeys and Mountain Shot, which offer festive versatility [5] - Hemp-derived THC beverages such as Happy Flower™ and Fizzy Jane's™ provide modern, uplifting options with vibrant flavors, including a 10 MG Lemon Lime variant [6][8] - The Breckenridge Whiskey PX Cask Finish is highlighted as an award-winning, giftable whiskey, while the Breckenridge Bourbon Whiskey is noted for its versatility in cocktails [7] Regional Holiday Inspirations - The guide emphasizes regional holiday expressions, recommending specific beverages for various U.S. regions: - Northeast: Bold beers for traditional meals - Southeast: Festive brews for lively gatherings - Midwest: Spice-forward brews for cozy gatherings - Rockies: Après-ski favorites and seasonal craft brews - Pacific Northwest: Craft-forward brews inspired by local landscapes [9] Non-Alcoholic Options and Community Engagement - Non-alcoholic options are available, including Mock One Gin and Montauk N.A. Golden, catering to mindful hosting [15] - The company is promoting community engagement through holiday-themed events at various taprooms, including movie nights, trivia sessions, and charity drives [15]