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Great Wall Motor plans Europe relaunch with hybrids and local plant
Yahoo Finance· 2026-02-16 17:01
Group 1 - Great Wall Motor (GWM) is planning a European relaunch focused on hybrid and combustion vehicles, with a goal to establish a local factory by 2030 that will have an annual capacity of 300,000 vehicles [1][2] - The company aims to double its overseas sales to one million units by 2030, with Europe being a critical market for achieving this target [1][4] - GWM's initial attempt to enter the European market was unsuccessful, with sales dropping 25.4% in 2024 and nearly 30% in 2025, leading to the closure of its Munich office and a shift to the Netherlands [2][4] Group 2 - The first new launch in Europe will be the Ora 5 city car available in electric and hybrid variants, followed by two petrol-powered SUVs under the Haval brand [3] - GWM has introduced a new global vehicle platform designed to support over 50 upcoming electric, hybrid, and internal-combustion models [3] - The competitive landscape in Europe has changed since GWM's previous entry, necessitating a broader dealer network and diversified powertrain offerings beyond electric vehicles [2][3] Group 3 - BYD's European sales have significantly increased, tripling to 187,657 vehicles in 2025 from 50,912 in 2024, highlighting the competitive environment GWM is entering [4] - Globally, GWM delivered 1.32 million vehicles, marking a 7.3% year-on-year increase, with overseas sales rising 11.7% to 506,066 units, driven by markets in Australia, Latin America, South Africa, and Southeast Asia [4] - Limited access to markets like the US, India, and Japan means GWM must strengthen its European presence to meet its 2030 overseas sales target [4]