Core Insights - ŌURA has raised over $900 million in funding, primarily for the growth of its health technology offerings, with a valuation estimated at $11 billion [1][2] - The company reported revenues exceeding $500 million last year, doubling from the previous year, and aims to double its revenue again by 2025, potentially surpassing $1 billion in annual sales [2] - ŌURA is focusing on advancements in AI, product refinement, and international distribution expansion [2][4] Company Developments - CEO Tom Hale emphasized the funding as a testament to ŌURA's business strength and the trust of its members, aiming to promote proactive health [3] - The company announced a leadership transition, appointing David Shuman as the new board chair, succeeding Eurie Kim [4][5] - ŌURA is expanding its product line with new offerings, including the Oura Ring 4 Ceramic and Health Panels for lab test management [5] Market Expansion - In a strategic move, ŌURA plans to enter the consumer diabetes market with a new glucose monitoring feature for its ring, utilizing data from Dexcom's continuous glucose monitor [6]

Funding and Valuation - Finnish health tech company Oura has raised $900 million in funding led by Fidelity Management & Research Company, valuing the company at approximately $11 billion, more than double its last round valuation in December [1][2] - The funding round included participation from new investor ICONIQ and contributions from Whale Rock and Atreides [1] Business Growth and Revenue - Oura has sold over 5.5 million smart rings since its launch, with more than half of those sales occurring in the past year [4] - The company reported more than doubled revenue in 2024, reaching $500 million, and expects sales to cross $1 billion this year [4] Product Development and Market Strategy - The new funding will be used for AI and production innovation, introducing new health features, and improving global distribution [3] - Oura is expanding its customer base, with women in their early twenties becoming a core market [5] - The company launched its latest device, Oura ring 4, last October, along with ceramic versions and a new optional charging dock [5] New Features and Competition - Oura has introduced a new feature called Health Panels, allowing users to book a blood test for $99 at Quest Diagnostics labs across the U.S. [6] - This new blood testing feature positions Oura against competitors like Whoop, Ultrahuman, and Samsung [7]