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The Children's Place and Sanrio® Unveil Multi-Season Collaboration
Globenewswire· 2025-07-10 13:00
Core Viewpoint - The Children's Place, Inc. has announced a multi-season collaboration with Sanrio, launching a series of limited-edition capsule collections featuring Hello Kitty and Friends, aimed at connecting generations through playful fashion [1][3]. Company Overview - The Children's Place is the largest pure-play children's specialty retailer in North America, operating an omni-channel portfolio and a digital-first model [1][6]. - The company has a global retail and wholesale network that includes 495 stores in North America and distribution in 12 countries through international franchise partners [6]. Collaboration Details - The collaboration will feature themed drops that blend the charm of Hello Kitty with The Children's Place's quality and playful spirit, celebrating seasonal milestones [2][3]. - The first full capsule collection, "Perfect Paris," will launch on September 11, 2025, followed by additional collections through Spring 2026 [4][5]. Product Highlights - The collections will include: - "Perfect Paris," inspired by Hello Kitty's global aesthetic, featuring cozy textures and playful details for transitional weather [5]. - "Trick or Treat with Hello Kitty and Friends," designed for Halloween 2025, focusing on stylish and fun apparel [5]. - "Forever Fancy," a holiday collection with festive designs [5]. - "Galentine's with Hello Kitty and Friends," emphasizing friendship and self-expression for Spring 2026 [5]. Brand Philosophy - The partnership aims to inspire joy and meaningful connections across generations, reflecting the core values of both brands [4][3]. - The collaboration is designed to create collectible and wearable apparel that resonates with both children and their parents, celebrating the magic of childhood [3][4].