Core Insights - The article discusses the potential struggles of three companies: Beyond Meat, GoPro, and Lucid Motors, questioning whether this holiday season could be their last [4][10][14][17]. Beyond Meat (BYND) - Beyond Meat reported a loss of $111 million in Q3 2025, with revenue declining by 13% to $70 million, driven by a 20% drop in U.S. plant-based meat sales [6][8]. - The company experienced a peak in sales in 2022, but inflation and premium pricing led to a significant decline in demand, with U.S. plant-based meat sales falling by 19% in 2023 [8]. - Despite slight improvements in gross margins to 15% through cost-cutting, the company faces a net debt of $215 million and is projected to potentially go bankrupt by 2027 [10]. GoPro (GPRO) - GoPro's Q3 revenue fell by 37% to $163 million, with GAAP losses more than doubling from the previous year [13]. - The company has struggled due to competition from smartphones and drones, which have eroded its market position [12]. - Analysts have set a target price of $0.75 per share, with current shares at $1.63, indicating a challenging outlook for the company [14]. Lucid Motors (LCID) - Lucid Motors reported a Q3 revenue increase of 68% to $336 million, but net losses reached $1.03 billion, equating to a loss of over $250,000 per vehicle sold [16]. - The company has faced production delays and increased competition, leading to a significant cash burn nearing $1 billion quarterly [16]. - Although backed by Saudi Arabia's Public Investment Fund, there are concerns about the sustainability of continued financial support if losses persist [17].