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CHIPOTLE KICKS OFF 2026 MENU INNOVATION WITH THE RETURN OF CHICKEN AL PASTOR, ONE OF ITS MOST REQUESTED ITEMS
Prnewswire· 2026-01-27 12:53
Core Insights - Chipotle Mexican Grill is reintroducing Chicken al Pastor to its menu across the U.S., Canada, the UK, France, and Germany starting February 10, 2026, as part of its accelerated menu innovation strategy for the year [1][2][8] Menu Innovation - The return of Chicken al Pastor marks the first limited-time offering (LTO) for Chipotle in 2026, with plans for three to four additional protein offerings, alongside new sides and dips throughout the year [1][8] - Chipotle's previous strategy of introducing two limited-time proteins per year has significantly increased transaction frequency among both new and existing customers [6] Customer Engagement - The reintroduction of Chicken al Pastor is a response to overwhelming customer demand, with social media requests for its return being more than double that of any other limited-time offering in the brand's history [4] - Chipotle Rewards members will have exclusive access to order Chicken al Pastor on February 9, 2026, one day before it becomes available to the general public [5][8] Product Details - Chicken al Pastor features a unique flavor profile, made with freshly grilled chicken, a marinade of seared morita peppers and ground achiote, complemented by pineapple, lime, and cilantro [3][7] - The Chicken al Pastor burrito is highlighted for its nutritional value, containing 54 grams of protein and 22 grams of fiber [7] Promotional Offers - To celebrate the return of Chicken al Pastor, Chipotle is offering a $0 delivery fee on orders that include this item from February 14 to February 28, 2026 [8][10]