Aix-en-Provence, 10 September 2025 (6 p.m.) HIGHCO: DECLINE IN H1 2025 FINANCIAL PERFORMANCE AS FORECAST; ACQUISITION OF SOGEC AND BUDGETBOX IN PROGRESS; FURTHER UPWARD REVISION IN 2025 GUIDANCE Business decline in line with expectations in H1 2025 H1 2025 gross profit of €30.96 m, down 8.2% LFL1.Half-year growth in the Activation division continues to be driven by France (up 3.1% LFL), decline in Mobile businesses (down 7.8% LFL) and sharp decrease, as expected, in Consulting & In-store media selling due t ...

Core Viewpoint - HighCo experienced a business decline in Q2 2025, consistent with forecasts, but anticipates a return to growth starting in Q3 2025, particularly driven by the Activation division in France [1][5][14]. Financial Performance - Q2 2025 gross profit was €15.19 million, down 10% year-on-year on a like-for-like basis, while H1 2025 gross profit totaled €30.96 million, reflecting an 8.2% decline [2][9]. - The Activation division, which constitutes 67.5% of the Group's gross profit, showed growth of 3.1% in H1 2025, while the Mobile division declined by 7.8% and the Consulting & In-store media selling division fell sharply by 32.1% [9][14]. - The adjusted operating margin for H1 2025 is approximately 12%, down from 22.5% in H1 2024 [8][15]. Business Segments - In France, Q2 2025 gross profit decreased by 9.4% to €13.31 million, with a significant drop in Consulting & In-store media selling due to the sale of Casino hypermarkets [10][11]. - International businesses saw a 14.1% decline in Q2 2025, with Belgium experiencing a 15% drop in gross profit [12][13]. Strategic Developments - HighCo is in the process of acquiring the promotional activities of Sogec and BudgetBox, with completion expected by the end of September 2025, which is anticipated to enhance the Activation division's growth [17][18]. - The company has implemented performance share plans to align employee interests with the Group's performance, aiming to motivate staff towards future growth [19][20]. Guidance and Future Outlook - The guidance for 2025 has been raised, reflecting expected growth in the Activation division and potential improvements in the Consulting & In-store media selling division for H2 2025 [20]. - An exceptional dividend of €1.00 per share is planned following the sale of High Connexion, with payment scheduled for September 5, 2025 [21].