Core Insights - Howard Johnson is celebrating its 100th anniversary by launching a limited-edition fried clam soap, a nostalgic tribute to its iconic menu item [1][3] - The soap is designed to resemble the original fried clam strips and features scents of lemon, sea salt, and butter [2][4] - The product will be available at select hotels and online, with only 100 boxes for sale, priced at $19.25 each [4] Company Overview - Howard Johnson has been a significant part of American travel culture, known for its orange roofs and family-friendly atmosphere [7] - The brand's history began in 1925 with Howard Deering Johnson's apothecary, which evolved into roadside stands and hotels [5][6] - Today, Howard Johnson hotels blend retro aesthetics with modern comforts, maintaining the brand's legacy while appealing to contemporary travelers [6][7] Marketing Strategy - The marketing campaign includes offering complimentary soap boxes to guests at participating hotels, encouraging engagement and nostalgia [3] - The limited availability of the soap creates a sense of urgency and exclusivity, appealing to collectors and fans of the brand [4] - The campaign highlights the brand's heritage and connection to family road trips, reinforcing its identity in the hospitality industry [5]