Core Insights - Retailers are adapting to a more cautious consumer by launching holiday offerings earlier than usual [1][2] - The holiday shopping season is being influenced by economic factors, including a bifurcation in consumer spending and external pressures like government shutdowns and tariffs [2] Retail Strategies - Kohl's is initiating its holiday marketing campaign a week earlier than last year to capture early shoppers [3] - The strategy includes showcasing holiday merchandise sooner to drive early consumer consideration [3][4] Consumer Behavior - Shoppers are making more frequent trips to stores but purchasing smaller quantities, indicating a more strategic approach to holiday shopping [4] - There is a trend of consumers aggregating their spending around key shopping events to maximize deals [5] Promotional Insights - Retailers are observing a higher take rate on promotions compared to the previous year, suggesting that consumers are becoming more price-savvy [6]