Core Insights - Holley Performance Brands is showcasing its latest product offerings at the PRI Show in Indianapolis from December 11-13, 2025, emphasizing its commitment to motorsports heritage and strategic growth for 2026 [1][4][5] Company Strategy - The company has focused on intentional and thoughtful actions throughout 2025 to elevate its Safety & Racing brands, aligning teams and modernizing brand positioning to foster product innovation and category leadership [2][5] - Investments made in 2025 are expected to translate into meaningful advancements in product offerings and customer engagement [2] Product Innovations - Holley will introduce a new line of helmets compliant with the Snell SA2025 safety standards, alongside new models from its brands, including RaceQuip's NX25 and Simpson's Bandit and Kingsnake [6][5] - The showcase will also feature a special heritage display, including a fire suit worn by brand founder Bill Simpson during a notable demonstration in 1986, highlighting the brand's historical significance [11] Event Significance - The PRI Show serves as a critical platform for Holley to present its advancements in the Safety & Racing portfolio, celebrating the legacy of its iconic brands while unveiling new products [7][5] - Experts and brand teams will be available at the event to connect with attendees and provide insights into recent product launches and future innovations [8]