Core Insights - Geoffrey Richards, COO of Vacation Ownership at Travel + Leisure Co., sold 1,100 shares of the company's stock for approximately $71,500 on October 29, 2025, following this with larger sales in November [1][9] - The company's stock has appreciated significantly, with a 1-year price change of 24.45% as of December 5, 2025, outperforming the S&P 500's 13% rise [5][10] Transaction Summary - The transaction involved the sale of 1,100 shares valued at around $71,500, leaving Richards with 111,677 shares worth approximately $7.2 million post-transaction [2] - In November, Richards sold an additional 72,025 shares across multiple transactions, totaling nearly $4.7 million, all at around the $65-per-share price [9][10] Company Overview - Travel + Leisure Co. reported a total revenue of $3.97 billion and a net income of $409 million for the trailing twelve months [5] - The company operates in the travel services industry, focusing on vacation ownership, travel memberships, and exchange services, primarily targeting leisure travelers [6][7] Market Performance - The stock price was $68.46 at the time of reporting, with a market capitalization of $4 billion and a gross margin of 35.49% [8] - The company's dividend yield stands at 3.28%, indicating a return to shareholders relative to its share price [5][8]