Company Overview - InterContinental Hotels Group (IHG) operates nearly two dozen brands, including Holiday Inn, Crowne Plaza, Staybridge Suites, Hotel Indigo, and Hualuxe, catering to various market segments [6]. Brand Evolution - The company has evolved significantly over the past fifty years, leveraging its well-known Holiday Inn brand to introduce new concepts such as Holiday Inn Express for business travelers and the Club Vacations resort chain [5][6]. Market Position - Despite having a strong brand presence, IHG has not received the same level of investor attention as some of its more prominent competitors, indicating a potential undervaluation in the market [2].