New Global Study from Hotwire, ROI·DNA and House of Beautiful Business Shows AI Is Becoming the Next Colleague—and the Next CustomerSAN FRANCISCO, Jan. 21, 2026 (GLOBE NEWSWIRE) -- Today, Hotwire Global, ROI∙DNA, and the House of Beautiful Business released new research on the rise of Agentic Organizations – businesses that are not only utilizing AI but starting to treat AI agents as part of the workforce. This study of 900 global business leaders reveals how AI is rapidly shifting from a supportive tool to ...

Core Insights - Grant Toups has been appointed as the Global Chief Executive Officer of Hotwire Global, effective January 2026, bringing two decades of experience in public relations, marketing, and executive leadership [1][4][6] - Toups' expertise in technology and intelligence for marketing aligns with Hotwire Global's 25-year history of enhancing reputations and revenues for leading technology companies [3][5] - The company is positioned to leverage AI and innovation to provide compelling value propositions for clients in a tech-driven landscape [4][5] Company Developments - Hotwire Global has recently achieved significant milestones, including securing its largest client win with Qualtrics and appointing Charlotte Harvey as Managing Director of Hotwire UK [5] - The demand for Hotwire's proprietary AI-driven tools, such as Hotwire Spark and Hotwire Ignite, is growing, helping brands navigate AI ecosystems and make informed strategic decisions [5][8] - The company employs over 400 professionals across 11 countries, combining global experience with local expertise to drive success in reputation, relationship, and revenue campaigns [8][9] Leadership Background - Prior to joining Hotwire, Toups served as Global Chief Digital & Intelligence Officer at Burson, where he led a network of digital and data professionals across more than 40 countries [6] - He has a history of pioneering measurement techniques for reputation and crisis preparedness, as well as modernizing predictive capabilities [6][7] - Toups was also the first Global Chief Technology Officer at Hill & Knowlton, where he developed data-driven tools for risk prediction and reputation measurement [7]