Core Insights - Grant Toups has been appointed as the Global Chief Executive Officer of Hotwire Global, effective January 2026, bringing two decades of experience in public relations, marketing, and executive leadership [1][4][6] - Toups' expertise in technology and intelligence for marketing aligns with Hotwire Global's 25-year history of enhancing reputations and revenues for leading technology companies [3][5] - The company is positioned to leverage AI and innovation to provide compelling value propositions for clients in a tech-driven landscape [4][5] Company Developments - Hotwire Global has recently achieved significant milestones, including securing its largest client win with Qualtrics and appointing Charlotte Harvey as Managing Director of Hotwire UK [5] - The demand for Hotwire's proprietary AI-driven tools, such as Hotwire Spark and Hotwire Ignite, is growing, helping brands navigate AI ecosystems and make informed strategic decisions [5][8] - The company employs over 400 professionals across 11 countries, combining global experience with local expertise to drive success in reputation, relationship, and revenue campaigns [8][9] Leadership Background - Prior to joining Hotwire, Toups served as Global Chief Digital & Intelligence Officer at Burson, where he led a network of digital and data professionals across more than 40 countries [6] - He has a history of pioneering measurement techniques for reputation and crisis preparedness, as well as modernizing predictive capabilities [6][7] - Toups was also the first Global Chief Technology Officer at Hill & Knowlton, where he developed data-driven tools for risk prediction and reputation measurement [7]