Core Insights - Huaya Times, a project by Pop Culture Group Co., Ltd., launched on July 24, 2025, introduces a new residential product aimed at modern living solutions [1][2] Group 1: Model Innovation - The project features a "20-year long-term lease + fixed low-rent residency rights" model, providing a third option beyond traditional buying or renting, combining flexibility and stability [2][3] - This model allows residents to avoid large down payments or mortgages, facilitating stress-free move-ins while enjoying ownership-grade living experiences [3] Group 2: Amenities Innovation - Significant investments have been made to enhance communal areas, creating a spatial layout that includes "8 comprehensive public areas for all age groups," catering to diverse community needs [4] Group 3: Mobility Innovation - A free community shuttle network connects key locations, reducing average commute times by 40% and simplifying travel for residents [5] Group 4: Product Innovation - Huaya Times offers 1- to 3-bedroom units ranging from approximately 46-92 sqm, with options for standard or premium finishes, allowing for personalized home styling [6] Group 5: Construction Quality - The project is executed by Shaanxi Construction - Minqin Construction Co., Ltd., ensuring high construction quality through meticulous processes and ready-to-move-in units [7] Group 6: Unit Design - Each unit features a balcony and a well-lit layout, challenging traditional small-unit norms and ensuring a bright living experience with premium finishes [8] Group 7: Industry Impact - Huaya Times represents a shift in residential logic, redefining the concept of home by offering dignified living without the burden of ownership, thus addressing a market gap [9]