You can find original article here Nrn. Subscribe to our free daily Nrn newsletters. Taco Bell has been running circles around most of its quick-service peers for years now, including 2025 in which same-store sales increased 7%. Burger King’s sales and traffic traction picked up last year after the introduction of its Whopper by You platform.  These two brands have more in common than you might think — they’re both riding massive tailwinds simply by prioritizing consumer input. In Taco Bell’s case ...