Core Insights - Bath & Body Works has launched its Summerween collection, featuring over 70 products, with early access for loyalty members starting June 30 and full availability in stores on July 7 [1][9] - The new fragrance, I Scream Float, has quickly sold out on TikTok Shop, indicating strong consumer interest and demand [4][8] - The collection includes returning favorites like Vampire Blood and Immortal, alongside new offerings, showcasing the brand's strategy to blend nostalgia with innovation [3][5][6] Product Details - The Summerween collection features a variety of fragrances, including I Scream Float, Vampire Blood, Immortal, Ghoul Friend, Wicked Vanilla Woods, and Candy Apple Cauldron, each with unique scent profiles [8] - I Scream Float is described as a gourmand fragrance with notes of fizzing cola, vanilla, and sugar, while Vampire Blood combines red berries, night-blooming jasmine, and petrifying plum [4][8] - Immortal, Bath & Body Works' first men's Halloween fragrance, features notes of black plum, sueded saffron, and aged oak, and is packaged in a coffin-shaped box for a thematic appeal [5][8] Marketing Strategy - The company emphasizes the growing trend of Halloween-themed products, aiming to meet customer preferences with high-quality, trend-forward offerings [6] - Bath & Body Works rewards its loyalty program members, which number over 38 million, with early access to new collections, enhancing customer engagement and loyalty [8] - The collection also includes various accessories and decor items, such as candle holders and soap dispensers, to complement the fragrance offerings and enhance the overall shopping experience [6]