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IAB Launches Authorized Assessor Program in Connection with IAB Diligence Platform and FTI Consulting
Prnewswire· 2026-01-21 14:00
Core Insights - The Interactive Advertising Bureau (IAB) has launched the IAB Authorized Assessor Program to provide standardized diligence services for its members, starting with FTI Consulting as the first authorized assessor [1][2] Group 1: Initiative Overview - The IAB Authorized Assessor Program aims to enhance privacy standards and accountability in the digital advertising supply chain, particularly in light of new regulations from the California Privacy Protection Agency [2] - The program integrates with the IAB Diligence Platform, which is powered by SafeGuard Privacy, to offer a consistent and auditable diligence framework [1][3] Group 2: Benefits of the Program - The program provides brands, agencies, and publishers with a structured privacy diligence process that improves efficiency, deal speed, and compliance with data privacy regulations [3] - FTI Technology's expertise in digital insights and risk management supports the program, ensuring that vendor assessments are thorough and standardized [4][5] Group 3: Expert Advisory and Resources - Participants in the program gain access to FTI Technology's global team of experts who assist in conducting vendor reviews and developing tailored risk-based privacy frameworks [6] - The program includes deep review resources for assessing vendor-specific risks and stress testing responses to high-risk questions [6] Group 4: Company Backgrounds - The IAB represents over 700 media companies, brands, and agencies, focusing on advancing the digital advertising industry through research, education, and advocacy [7] - FTI Consulting, with over 8,100 employees and $3.70 billion in revenues for fiscal year 2024, specializes in crisis and transformation consulting [8]