Group 1 - The macroeconomic environment has led to a sustained focus on value among guests, particularly those with household incomes between $50,000 and $75,000, which has been a trend for the past 1.5 years [1] - The definition of value has evolved due to inflation, with guests increasingly wanting to know the full cost of their meals, leading to promotional pricing strategies such as burger, fries, and a soda for $10 to $12 [2] - Recent research indicates that guests are also prioritizing the overall dining experience or "vibe," in addition to cost considerations [2]