Core Insights - Prenetics Global Limited announced a partnership between its premium supplements brand IM8 and world No. 1 tennis player Aryna Sabalenka, who becomes the brand's global ambassador and shareholder [1][6][12] - This partnership is significant as it marks the first endorsement of a supplement brand by Sabalenka, who has reported substantial benefits from using IM8's Daily Ultimate Essentials [3][4][5] Company Overview - Prenetics is a leading consumer health sciences company listed on NASDAQ under the ticker PRE, focusing on advancing consumer health through various initiatives, including IM8 [10] - IM8, co-founded by David Beckham, has rapidly grown to generate over US$50 million in Annual Recurring Revenue within just six months of its launch [6][8] - IM8 has built a loyal customer base of over 60,000 users, delivering more than 5 million servings of its products [6][8] Product Details - IM8's flagship product, Daily Ultimate Essentials, is designed to replace 16 different supplements with a single, NSF Certified for Sport® powder supplement [11] - The product is non-GMO, vegan, free from common allergens, and contains no artificial flavors, colors, or sweeteners [11] Market Context - The partnership comes at a time when supplement safety and quality are critical issues in professional sports, with IM8's NSF Certified for Sport® designation ensuring rigorous testing for prohibited substances [7] - IM8's revenue growth trajectory exceeds typical benchmarks for successful supplement launches by 500%, indicating strong market demand and acceptance [8]

Core Insights - Prenetics Global Limited announced a partnership between its premium supplements brand IM8 and world No. 1 tennis player Aryna Sabalenka, who becomes the brand's global ambassador and shareholder [1][6][12] - This partnership is significant as it marks the first endorsement of a supplement brand by Sabalenka, who has reported substantial benefits from using IM8's Daily Ultimate Essentials [3][4][6] Company Overview - Prenetics is a leading consumer health sciences company listed on NASDAQ under the ticker PRE, focusing on advancing consumer health through innovative products [10] - IM8, co-founded by David Beckham, is a rapidly growing health and wellness brand that has achieved over US$50 million in Annual Recurring Revenue within six months of its launch [6][8][11] Product Details - IM8's flagship product, Daily Ultimate Essentials, is designed to replace 16 different supplements with a single, NSF Certified for Sport® powder supplement, ensuring safety and efficacy for athletes [11][12] - The product has gained a loyal customer base of over 60,000 users, who have consumed more than 5 million servings [6][8] Market Position - IM8 is recognized as one of the fastest-growing supplement brands globally, with its revenue velocity exceeding typical benchmarks for successful launches by 500% [8] - The partnership with Sabalenka comes at a time when supplement safety and quality are critical issues in professional sports, highlighting the importance of IM8's NSF certification [7][8] Athlete Endorsement - Aryna Sabalenka's personal experience with IM8 has led her to not only endorse the brand but also invest in it, reflecting her confidence in the product's quality and effectiveness [5][7] - The collaboration emphasizes the alignment of Sabalenka's values of athletic excellence and professionalism with IM8's commitment to quality and innovation [7][9]