Core Insights - Reading Cinemas at Valley Plaza Mall is undergoing a multi-million-dollar renovation aimed at enhancing the guest experience, expected to be completed by January 2026 [1] - The cinema is introducing recliner seating in its IMAX and TITAN LUXE auditoriums, providing a more comfortable viewing experience [2][3] - A new loyalty program will launch in December, offering rewards and discounts to members [6][7] Renovation and Upgrades - The renovation includes the addition of recliner seats in the IMAX auditorium, which is the only one with such seating within 100 miles of Bakersfield [3] - The TITAN LUXE auditorium features a 57-foot wide and 32-foot tall screen with 4K DLP projection and DOLBY ATMOS sound system, enhancing the cinematic experience [3] - Premium recliner seating is being introduced in multiple auditoriums, with the first three available now and five more expected in January 2026 [4] Ticketing and Pricing - Movie ticket prices for traditional auditoriums will drop to $8 all day for all ages, alongside a Half-Price Tuesday program offering 50% off all tickets [8] - Tickets are currently on sale for various films, including "Wicked: For Good" and "Avatar: Fire & Ash" [4][5] Food and Beverage Enhancements - A new food and beverage menu has been introduced, featuring items like Elote and various adult beverages, designed for enjoyment in the new recliner seating [9][11][15] - The revamped menu includes a variety of snacks and meals that can be ordered in advance through the Reading Cinemas app [11] Loyalty Program - The new loyalty program will feature both free and premium membership options, rewarding guests with points for every dollar spent on tickets and food [6][7] - Members will receive special perks, including discounts on food and drinks, and exclusive offers throughout the year [6][7]

Core Insights - Reading Cinemas at Valley Plaza Mall is undergoing a multi-million-dollar renovation to enhance guest experience, expected to be completed by January 2026 [1] - The cinema now features heated recliner seats and a new premium TITAN LUXE auditorium, providing an upgraded viewing experience [2][3] - The addition of a loyalty program, Reading Cinemas Rewards, aims to reward loyal customers with various perks and discounts [7][8] Group 1: Renovation and Upgrades - A significant renovation is in progress at Reading Cinemas, which includes the introduction of recliner seating and the TITAN LUXE auditorium [1][3] - The TITAN LUXE auditorium features a 57-foot wide and 32-foot tall screen, 4K DLP projection, and DOLBY ATMOS sound system, enhancing the cinematic experience [3] - The new recliner seats are 23 inches wide, made of premium leatherette, and equipped with user-friendly controls, swivel tables, and cupholders [4] Group 2: Movie Offerings and Events - The first feature in the new TITAN LUXE is "Wicked: For Good," with other upcoming films including "Zootopia 2" and "Avatar: Fire & Ash" [5] - Reading Cinemas is the only cinema within 100 miles of Bakersfield to offer IMAX with recliner seating, enhancing its competitive edge [3] Group 3: Loyalty Program and Pricing - The new Reading Cinemas Rewards program will launch in December, offering free and premium membership options with various benefits [7][8] - Movie ticket prices in traditional auditoriums will drop to $8 all day, alongside a Half-Price Tuesday program for additional savings [9] Group 4: Food and Beverage Enhancements - A revamped food and beverage menu has been introduced, featuring items like Elote and various adult beverages, designed for enjoyment in the new recliner seating [10][11] - The menu includes a variety of new food items such as Elote Nachos and Chicken & Waffles, enhancing the overall cinema experience [14]