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IPinfo Recognized as Leader in Snowflake's 2026 Modern Marketing Data Stack Report
Globenewswireยท 2025-09-30 16:30
Core Insights - IPinfo has been recognized as a leader in the Data & Data Enrichment category by Snowflake for the fourth consecutive year, highlighting its strong position in the marketing technology landscape [1][4]. Company Overview - IPinfo is an internet data company that provides highly accurate IP data, offering contextual metadata on IP addresses, including geolocation, mobile carrier information, privacy detection, and proxies [5]. - The company serves over 500,000 users, including developers and Fortune 500 companies, utilizing IP data for decision-making, security risk mitigation, regulatory compliance, and enhancing customer experiences [5]. Technology and Integration - IPinfo's integration with Snowflake allows marketing and advertising teams to access precise IP intelligence directly within their data stack, simplifying critical tasks without complex ETL processes or latency issues [3][4]. - The platform processes over 1 billion requests daily through a robust and secure API, with data also available via direct download and leading cloud platforms [5]. Market Trends - The fourth annual edition of Snowflake's Modern Marketing Data Stack report assesses the marketing technologies used by over 11,100 customers, indicating a trend towards AI, privacy, and data gravity in the evolution of Martech and Adtech [2].