Group 1 - ITV is in preliminary discussions with Comcast regarding a potential sale of its Media & Entertainment business for an enterprise value of £1.6 billion ($2.1 billion) [1][2] - The deal would significantly enhance Comcast's position in the UK broadcasting market, as it already owns Sky and various production companies through NBCUniversal [2] - ITV has indicated that it is seeking additional cost savings in its M&E business due to a downturn in TV advertising and a "softening" British economy [3] Group 2 - Other major U.S. studios have also shown interest in acquiring ITV's broadcasting arm, highlighting the competitive landscape for ITV [3] - ITV Studios, the production and sales division of ITV, has attracted takeover interest from companies like RedBird IMI and Banijay [4]