Core Insights - Circana and Ibotta have announced a strategic partnership aimed at enhancing the measurement of digital promotions and validating Ibotta's capability to drive incremental sales at scale [1][2] - The collaboration combines Circana's Household Lift studies with Ibotta's item-level digital promotional campaigns, providing brands with actionable insights to understand the true impact of their marketing efforts [1][2] Partnership Details - The partnership will enable Consumer Packaged Goods (CPG) brands to accurately assess the incremental sales generated by Ibotta campaigns, which have shown to exceed category benchmarks for other media investments [2][3] - Circana will utilize its advanced measurement and AI-powered analytics to deliver precise insights, allowing brands to compare purchase behavior between consumers exposed to Ibotta offers and those who were not [2][3] Future Developments - Circana's Lift Studies for Ibotta campaigns are set to roll out in late 2025, with availability to all brands by early 2026 [3] - This initiative is part of Circana's commitment to providing clarity on the incremental impact of media investments, reinforcing its role in retail media measurement [3] Company Background - Circana is recognized for its technology, AI, and data solutions tailored for fast-moving consumer packaged goods companies, helping them optimize their business strategies [4][5] - Ibotta operates the largest digital promotions network in North America, reaching over 200 million consumers and allowing marketers to influence purchasing behavior effectively [6]

Core Viewpoint - Scott+Scott Attorneys at Law LLP has filed a securities class action lawsuit against Ibotta, Inc. and certain individuals associated with the company, alleging misleading statements and omissions regarding Ibotta's business and financial condition during the class period from April 18, 2024, to February 26, 2025 [1][4]. Group 1: Lawsuit Details - The lawsuit is filed in the United States District Court for the District of Colorado and asserts claims under various sections of the Securities Act of 1933 and the Securities Exchange Act of 1934 [1]. - The class action is titled Valentine v. Ibotta, Inc., et al., Case No. 25-cv-1615, and includes all individuals who purchased Ibotta securities during the specified class period [1][9]. Group 2: Allegations Against Ibotta - The class action alleges that Ibotta's management made false and misleading statements about the company's data measurement system, revenue generation, and client budgets [4]. - Specific claims include that Ibotta's data measurement system was not providing accurate real-time data, the business mix had shifted leading to reduced revenue, and that the company had "exhausted" client budgets, negatively impacting revenue expectations for Q4 2024 and Q1 2025 [4]. Group 3: Stock Price Impact - Following the release of disappointing financial results and revelations about the company's performance, Ibotta's stock price experienced significant declines, including a drop of nearly 27% on August 14, 2024, after reporting a 39% year-over-year decrease in redemptions [5]. - On November 14, 2024, the stock fell nearly 13% after the company indicated that client budgets had been exhausted faster than anticipated, with expectations of a further 20% decrease in D2C redemption revenue for 2025 [6]. - The most significant drop occurred on February 27, 2025, when the stock price fell nearly 46% after reporting only 4% revenue growth, which was well below expectations due to budget constraints [7].

Earnings presentation Fourth quarter and full year 2024 $1.30 back Add offer Some of the financial information and data contained in this presentation, such as Non-GAAP direct-to-consumer redemption revenue, Non-GAAP redemption revenue, Non-GAAP direct-to-consumer redemption revenue per redemption, Non-GAAP total revenue, Non- GAAP redemption revenue per redemption, Adjusted EBITDA, Adjusted EBITDA margin, Non-GAAP gross profit, Non-GAAP operating expenses as a percentage of Non-GAAP revenue, Non-GAAP sales ...