Core Insights - Cold Stone Creamery is planning to expand its franchise presence in the Greater Houston Area, targeting the opening of 10 new outlets by 2030 [1][3] - The expansion will focus on cities such as Baytown, Humble, Missouri City, Pasadena, Rosenberg, and Tomball, indicating a strategic approach to market penetration in diverse communities [1][3] Company Strategy - The brand leader emphasizes Houston's diverse market, highlighting the strong consumer base that appreciates Cold Stone Creamery's products and services [2] - The expansion is expected to create new job opportunities and contribute to economic growth in Houston, which is characterized as a city full of opportunities for business ownership [3] Franchise Opportunities - Cold Stone Creamery is actively seeking franchise candidates, ranging from first-time operators to multi-unit owners, indicating a broad appeal for potential investors [4] - The initial franchise fee for a traditional Cold Stone Creamery outlet is set at $27,000, which may attract a variety of franchisees [5] Current Operations - Cold Stone Creamery currently operates multiple locations in the Greater Houston area and has a total of 51 outlets across Texas, showcasing its established presence in the state [3]