Core Insights - Jeni's Splendid Ice Creams is launching its first franchising program, expanding its business model beyond company-operated stores [1][2] - The brand has established significant market presence through partnerships with major retailers, which may benefit potential franchisees [2] - Jeni's aims to maintain a collaborative approach with franchisees, leveraging supplier relationships and offering a diverse range of flavors to attract customers [3] Financial Performance - The average net sales for Jeni's corporate units are approximately $1 million, outperforming competitors like Häagen-Dazs and Baskin-Robbins, which have average unit volumes (AUV) of $700,000 and $530,000 respectively [4] - The total investment required for franchising ranges from $696,000 to $1,265,750, with a minimum net worth requirement of $1.5 million for potential franchisees [7] Expansion Strategy - Jeni's is targeting franchise development in 29 states, focusing on regions with strong demand, particularly in the Sunbelt and Midwest [5] - The company plans to open seven new company-owned units this year, despite having closed four units last year, indicating a strategic approach to growth [6]