Core Insights - EPAM Systems, Inc. has announced a strategic collaboration with BOSS to create an immersive spatial experience for motorsport fans, utilizing Apple Vision Pro technology [1][3] - This initiative aims to redefine the fan experience by integrating elements of premium fashion, luxury retail, sport, and technology [1][3][4] Company Collaboration - The experience is designed by EPAM's Empathy Lab, focusing on bringing fans closer to the racing action through interactive elements like precision visual targeting and 3D spatial puzzles [2][4] - The collaboration emphasizes the transformation of traditional fan engagement into an immersive storytelling experience [3][4] Launch Details - The immersive experience will debut on October 2, 2025, ahead of the Formula 1 Singapore Airlines Singapore Grand Prix, in select BOSS locations across seven cities: London, Paris, Düsseldorf, Barcelona, Las Vegas, Dubai, and Singapore [3][4] Market Positioning - The initiative is positioned as a groundbreaking approach to fan engagement in the age of spatial computing, aiming to make the exclusive world of motorsports accessible to a global audience [3][4] - BOSS and EPAM are leveraging this innovation to enhance brand connection with audiences, celebrating their heritage in sports partnerships [4]