春节的脚步渐近，年味也日渐浓郁。从传统的糖果、坚果到进口商品、个性化定制礼品，年货市场呈现 出传统与创新交融的新景象。人们提着礼盒、推着购物车，在熙熙攘攘的人群中采购年货。这不仅是一 场物资储备，更是一次文化表达与情感寄托。2026年的年货市场，既延续着千年的传统，也悄然发生着 结构性变化——地域特色鲜明、创新元素交融，勾勒出一幅生动的中国年消费图景。 传统品类稳占C位 2月7日下午，西宁市城西区一家大型超市内人潮涌动。糖果、瓜子、花生区域挤满了挑选商品的市民， 称重台前排起了长队。 "从上周开始，年货销售就进入了高峰期。"超市工作人员在补货间隙介绍道，"我们提前加大了备货 量，特别是一些传统年货，每天的补货频率比平时高了好几倍。" 记者注意到，除了散装糖果、坚果外，包装精美的礼盒装也颇受青睐。"买一些散装的自己吃，再选几 个礼盒走亲友用。"正在挑选商品的市民刘友晟说。 一旁的蔬菜区也是一派热闹景象，货架上摆的青椒、生菜、黄瓜等新鲜蔬菜应有尽有，市民推着购物车 穿梭挑选，询价声、轻语声交织成满是烟火气的市井图景。 为保障春节期间供应稳定，省城各大商超提前布局。一家亲生鲜超市的蔬菜运营经理许坤原透露，结合 去年 ...

Economic Performance - In the first half of 2025, Guangzhou's economic performance improved compared to 2024, with positive trends in exports and retail sales [2] - From January to May 2025, Guangzhou's total retail sales reached 469.994 billion yuan, a year-on-year increase of 5.1% [3] Retail Innovation - Guangzhou has been recognized as a pilot city for retail innovation, supported by its strong commercial heritage and a large young population, with 1.68 million university students in 2024 [3] - The city is seeing significant investment in new commercial projects from leading operators like Swire, China Resources, and K11, enhancing the retail landscape [3] Shopping Center Upgrades - In 2026, Guangzhou will mark the fifth year of its initiative to build an international consumption center, with major shopping centers undergoing significant renovations to enhance competitiveness [4] - The focus of these upgrades is shifting from product-centered to consumer-centered experiences, emphasizing emotional value and spatial experience [4] Market Supply and Demand - In the second quarter, Guangzhou saw the addition of two community commercial projects, totaling 213,000 square meters, marking an 8.1% increase compared to the total supply in 2024 [5] - Retail property leasing activity is increasing, particularly in supermarkets and department stores, with notable changes in store formats and offerings [5] Rental Trends - In the first half of 2025, new retail brand leases accounted for 43% of total transactions, followed by dining (41%) and experiential formats (15%) [6] - Retail property rents in Guangzhou continued to decline, with a quarterly drop of 2.5% and a cumulative decrease of 3.6% in the first half of 2025, averaging 21.9 yuan per square meter per day [6] Future Developments - Four new retail projects, totaling approximately 300,000 square meters, are expected to enter the market in the second half of 2025, with a trend towards light asset operations [6]