Core Insights - Rakuten Advertising has launched Innovation Labs, a product collaboration hub aimed at enhancing AI applications for advertisers and publishers, ultimately improving ad spend efficiency [1][2] - The initiative aligns with Rakuten Group's 'Triple 20' commitment, which aims for a 20% increase in efficiency across various operations, including client services [2] - Innovation Labs will facilitate ongoing experiments and updates based on client feedback, creating a dynamic research and development environment [3] For Advertisers - AI Recommendations will analyze multidimensional advertiser attributes to identify new types of publishers, focusing on profiles and products to maximize growth [5] - The platform aims to enhance campaign success by connecting advertisers with publishers that have demonstrated effectiveness in similar campaigns [5] For Publishers - AI-driven Product Recommendations will streamline research processes and improve monetization by identifying emerging trends from both partnered and non-partnered advertisers [5] - The system will curate trends for targeted audiences, utilizing brand and category filters to narrow down options [5] Industry Impact - Innovation Labs is designed to foster collaboration and experimentation among advertisers and publishers, promoting greater efficiency and accelerating growth within the affiliate marketing sector [4]