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Uber Brings Food Delivery to 7 New EU Markets
PYMNTS.com· 2026-02-15 22:46
Core Insights - Uber is expanding its delivery business into seven new European markets, including Austria, Denmark, Norway, the Czech Republic, Greece, Romania, and Finland, aiming to generate an additional $1 billion in gross bookings over the next three years [2][3] Group 1: Market Expansion - The expansion is part of a strategy to challenge established competitors in these markets, where incumbents have become complacent [3] - Uber will compete with Finland-based Wolt, which was acquired by DoorDash in 2022, amidst a wave of consolidation in the European food delivery sector [7] Group 2: Strategic Acquisitions - Uber plans to acquire rival Getir's food delivery operation in Turkey, which is expected to enhance its Trendyol Go business by consolidating operations and leveraging global technology [8] Group 3: Technological Advancements - Uber Eats is set to launch an AI-powered feature called Cart Assistant, allowing users to create grocery lists using text or images, enhancing user experience and operational efficiency [9][10] - The integration of generative AI across Uber's platform aims to optimize operations and provide personalized consumer experiences [10]