Core Insights - Instacart has expanded its partnership with The Trade Desk to enhance programmatic campaign performance using retail media data, allowing advertisers to create custom audiences based on specific product criteria [1][4][6] - The integration enables real-time sales measurement signals from Instacart to be accessed directly within The Trade Desk platform, facilitating closed-loop measurement for advertisers [5][6] Group 1: Partnership and Integration - The partnership allows approved advertisers to build first-party custom audiences and optimize campaigns mid-flight without the need for insertion orders [4][6] - Instacart is the first U.S. retail media network to integrate its grocery selection with The Trade Desk platform, streamlining self-service use cases for advertisers [1][4] Group 2: Advertising and Measurement - Advertisers can now measure the impact of Instacart audience segments on business outcomes, including attributed sales and return on ad spend (ROAS) [5][6] - The closed-loop reporting feature provides clear insights into sales impact, enabling media teams to optimize campaigns in real-time [5][7] Group 3: Market Position and Ecosystem - Instacart collaborates with over 7,000 active brands and 1,800 retail partners, simplifying the advertising process across fragmented retail networks [9] - The expanded functionality is part of Instacart's growing advertising ecosystem, which includes partnerships with major platforms like Google, Meta, and NBCUniversal [8][9]

Company Overview - Instacart is the leading grocery technology company in North America, partnering with over 1,800 retail banners to facilitate online shopping, delivery, and pickup services from nearly 100,000 stores across the continent [6][7] - The company enables approximately 600,000 shoppers to earn by picking, packing, and delivering orders on a flexible schedule [6] Leadership Change - Chris Rogers has been appointed as the new Chief Executive Officer of Instacart, effective August 15, 2025, and will also join the Board of Directors [1] - Fidji Simo, the current CEO, will transition to the role of Chair of the Board, ensuring a smooth leadership transition [1][3] Chris Rogers' Background - Rogers has over 20 years of experience in consumer goods, technology, retail, and media, having joined Instacart in 2019 as Chief Business Officer [2] - Prior to Instacart, he spent nearly 11 years at Apple, where he served as Managing Director for Apple Canada, driving significant iPhone adoption [4] Company Vision and Strategy - The company aims to reshape the grocery industry by leveraging technology and deep partnerships, focusing on solving everyday needs for consumers [4] - Rogers emphasized the importance of a world-class team and a bold vision for the future, indicating a commitment to growth and innovation [4] Board Support - The Board of Directors expressed confidence in Rogers' leadership, highlighting the strong, mission-driven team at Instacart [4][3] - Lily Sarafan, Lead Independent Director, acknowledged Simo's contributions in transforming Instacart into a leading grocery technology platform [4]

Core Insights - Instacart has announced the acquisition of Wynshop, enhancing its relationships with retail partners and expanding its enterprise solutions to help retailers grow their businesses [1][2] - The acquisition aims to strengthen Instacart's offerings in e-commerce, advertising, fulfillment, and in-store solutions, ultimately improving the online experiences of retailers [2] Company Overview - Instacart is the leading grocery technology company in North America, partnering with over 1,800 retail banners to facilitate online shopping, delivery, and pickup services from more than 100,000 stores [4][5] - The company provides a suite of enterprise-grade technology products and services, including e-commerce solutions, advertising services, and tools for digitizing brick-and-mortar stores [5] Wynshop Integration - Wynshop will operate as a wholly owned subsidiary of Instacart, with plans to integrate its capabilities into Instacart's existing solutions over time [2] - The acquisition is expected to enhance Instacart's flagship e-commerce solution, Storefront Pro, which currently powers approximately 600 retail banners' white-label sites [2]