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Airbnb Experiments With Instacart Grocery Deliveries to Guests
PYMNTS.comยท 2025-11-12 21:30
Core Insights - Airbnb is testing a new service allowing guests to order groceries from Instacart as part of a pilot program starting January 5, 2024 [2][3] - The program will compensate hosts $25 for each completed order and a $100 bonus for the first order, incentivizing them to stock kitchens before guest check-ins [2] - The pilot is available to select hosts in Phoenix, Orlando, and Los Angeles, with guests able to place orders up to three weeks in advance [3] Instacart's Business Performance - Instacart reported a 14% year-over-year increase in orders, totaling 83.4 million, and a 10% rise in gross transaction value (GTV) to $9.2 billion [6] - Revenue reached $939 million, slightly exceeding Wall Street forecasts, indicating a strong performance in its core marketplace [6] - The company is positioning itself as a technology partner for the grocery sector, focusing on enhancing customer loyalty and adapting to competitive pressures from DoorDash and Uber [3][7]